The Challenge
The client's outdated e-commerce platform was causing high bounce rates and low conversion due to poor user experience, slow loading times, and lack of mobile optimization.
- Legacy platform with 8-second average page load times
- Mobile traffic represented 70% of visitors but only 20% of conversions
- Complicated checkout process with 68% cart abandonment rate
- Poor search functionality leading to low product discovery
- Inconsistent brand experience across different pages
Our Solution
Complete redesign with modern UI/UX, mobile optimization, and performance improvements using cutting-edge technologies and user-centered design principles.
- Migrated to modern React-based architecture with Next.js
- Implemented progressive web app (PWA) capabilities
- Redesigned checkout flow with one-click purchasing options
- Enhanced search with AI-powered recommendations
- Created consistent design system across all touchpoints
Measurable Results
Our solution delivered significant improvements across all key performance indicators.
Conversion Rate
Before:2.1%
After:3.5%
+42%
Page Load Time
Before:8.2s
After:2.8s
-65%
Mobile Conversions
Before:1.2%
After:3.8%
+217%
Cart Abandonment
Before:68%
After:45%
-34%
Average Order Value
Before:$87
After:$113
+30%
Project Timeline
2 weeks
Discovery & Research
User research, competitor analysis, technical audit
6 weeks
Design & Prototyping
UI/UX design, user testing, design system creation
16 weeks
Development
Frontend and backend development, integration
4 weeks
Testing & Launch
QA testing, performance optimization, deployment
Technologies Used
React
Next.js
TypeScript
Tailwind CSS
Stripe
MongoDB
Vercel
“The new platform exceeded our expectations. The team's attention to detail and commitment to our success was outstanding.”
Sarah Johnson
CEO, Fashion Forward